Put yourself in your customers’ shoes and think of what you’d like to know if you clicked through your business Q&A highlight. Our own Story Highlight answering customer questions.Ī good place to start is by asking common questions about business hours, new products, features, or location, and begin by answering those. Let’s take a look at how Letterfolk, a home decor company that offers unique paper goods and gifts, showcases its products. By tagging products in your highlights with the Instagram Stories stickers (interactive elements that you can add to engage with your followers), you can showcase your products more creatively and in less direct or salesy ways. Your highlight will be an easier and faster way to find information about your offerings, and you can direct customers to your website, to sign up for a newsletter, or, ideally, to make a purchase via Instagram. Whether or not active Instagram users have engaged with your business before, if they’re browsing your profile and see a highlight dedicated to “Products,” they might be more likely to click through the content included in your highlight versus scrolling through your entire feed. According to Instagram, 75% of users take an action, such as visiting a website or making a purchase, after looking at ads on the platform. One of the best ways to promote your business and engage with your customers is by creating an Instagram Story Highlight promoting your products or services. So here are nine Instagram Highlights ideas you can use to get your followers and customers engaged.

This feature is much more effective if you have multiple highlights that feature the different types of Instagram Stories you create.

You could just include all your Instagram Stories in an Instagram Story Highlight, but that isn’t very appealing to your followers, and it certainly won’t encourage customer engagement. And after tapping “Done” or “Add,” you’re all set! The best ways to use Instagram Story Highlights for your business To continue, pick a cover photo for your Highlight, as well as a title. Then, tap the Stories that you want to add to your highlight. After you’ve made sure the “Save to Archive” button is turned on, your next step is to create an Instagram Story Highlight! To do this, go to your profile and tap the “Story Highlights” button below your username and bio.

Instagram story highlights viewer